Your lash salon has come a long way. When reflecting on day one, you can’t imagine how much your business has truly grown. However, in order for it to keep growing, your client base needs to grow alongside it. More clients equal more profits. It’s as simple as that.
Something that isn’t always so simple: how do you go about increasing your business' client base? It can be a bit tricky to attract new clients, so you’re going to want a formulated plan of attack here.
We've compiled 3 easy ways to help increase your client base in a blink of an eye:
1. Create eye-catching offers for first-time clients
Getting new clients to your lash salon can be as simple as making every clients’ first visit special - literally and figuratively. Everyone wants to feel like they’re receiving special treatment. Welcoming first-time clients with some sort of “first-visit special” is the perfect way to open your arms to new clients.
This promotion by no means needs to be something steep. Just needs to act as a “warm welcome.” For example, try something like: receive $10 off your visit. Or you can get a little more service specific with something like: $15 off your first lash extension. Keeping your special general or service-specific is up to you. All you have to do is make sure you’re providing any potential, new clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your lash salon a try. Your first-time special will help drive new clients through your doors, then it’s up to your excellent quality of service to keep them there.
2. Pair up with local businesses
Summer present beauty businesses of all types with the opportunity to score big. Think - vacations and weddings. The season brings with it a bunch of big events (like "no make-up" days at the beach) that women will want to be looking their best for. Long, beautiful lashes aren’t the only things your clients will be searching for in anticipation for all these events. If you want your lash salon to fully get its name out there , you’re going to want to think outside the box on this one - literally.
Consider establishing partnerships with other local businesses that potential, new clients may also visit when getting ready for an upcoming spring/summer event. Some great partnerships ideas for your lash salon to consider are--
- Hair Salons
- Nail Salons
- Waxing Salons
These are all non-direct-competitor, local businesses that potential, new clients will check out. Ask to swap promotional materials and get started on forming a mutually beneficial relationship for all involved.
3. Have a Strong Online Presence
You’ve spent the time crafting a compelling first-visit special. You’ve started the conversation between other local businesses in your community and now have a network of reliable partners. Still hungry for more on how to get new clients to your lash salon? Well, here, comes arguably the most important part - you’ve got to get the word out there. You need to let potential, new clients know about all the great things going on at your business… and taking to the internet is the way to do it.
Close to 97% of consumers rely on the Internet to introduce them to local services by them. They do this well before ever physically visiting a storefront. Your online presence is the first impression potential, new clients will get of your lash salon. So, you want to make sure it’s a good one. Ensure that when a potential, new client searches for a good lash salon by them it’s your business they’re going to find.
So, don’t be shy! Be bold and be proud of your business! Spread its name across the web. Some great places for you to start are:
Creating a Website is the perfect way to introduce and inform potential, new clients about your business. Make sure the website is functional, visually appealing, and advertises all the great promotions you’ve got going on at your lash salon.
Utilizing Social Media such as Facebook, Twitter, Instagram, and Pinterest gives your lash salon the ability to engage with a large audience of potential new clients. Social media acts as a pristine tool for small businesses to draw in tons of new clients. In fact, 78% of small businesses report generating at least a quarter of their new customers via social media.
Utilizing Online Local Listings such as Google My Business and Yelp is perfect for gaining the trust of potential, new clients. Sometimes potential, new clients will listen to your ads, but they’ll always listen to their friends. That’s why about 88% of consumers say they use online reviews to evaluate local businesses before actually visiting.
About the Author
With over seven years of experience, Denise Prichard is an experienced content marketing professional with a penchant for writing compelling copy and content within the health, wellness and beauty industries. She graduated with a degree in English from Arizona State University in 2010 and currently runs her own blog, Fueled by Vegetables, a project that stems from her passion of living a healthy, joyful life and encouraging others to do the same. When she isn't writing or editing, you can find her teaching yoga classes throughout the valley, inventing yummy recipes and hanging out with her rescue pups, Eleanor and Stevie. She currently serves as the Content + Copy Editor at Booker Software.Follow on Twitter More Content by Denise Prichard