How the Founder of Facialworks Created a Fun and Affordable Facial Bar

When Meghan Gilboa founded Facialworks, she had one thing in mind - creating a unique skincare experience that was affordable and fun. Drawing on her experience as an esthetician with several years under her belt, she turned her passion into a business and opened her first skincare studio, Skintologist, in 2011.  

During this time, Meghan listened and learned from her clients. They told her they wanted more affordable, and less painful treatments that were still very effective.  Based on these conversations, she was inspired to open Facialworks, offering quick oxygen facials that didn’t break the bank. We had the opportunity to learn more about Meghan and her journey with Facialworks - let’s dive in. 

Q. What prompted you to open Facialworks?
I worked as a medical esthetician in medical offices for years, but I always felt that entrepreneurial spirit to start my own business. I started thinking about what could really innovate the skincare sector, and I realized there wasn't a fun, affordable way to get a facial.
 
Q. What has been your biggest challenge as a small business owner?
Evaluating the right timing for growth!  We’re going on our fourth year in business and opening two more locations soon: one in Laguna Niguel and one in Huntington Beach.  We are also initiating a franchising program and have spoken with multiple interested parties.
 
Q. What has been the most unexpected experience about starting and owning Facialworks?
Seeing the support from our community.  Our referral program has really taken off and provided us with great clients in the spa.
 
Q. What advice would you give to other people looking to make the jump to entrepreneurship?
If you love what you do, you'll never have to work a day in your life!  Also, I see too many people start businesses without really nailing down a marketing plan.  A great concept that is poorly marketed, will fail...guaranteed.
 
Q. Where do you get inspiration for how you run Facialworks?
Both myself and the rest of our team have worked for other skincare businesses, so we know what worked and what was best to change and improve. I also learned a lot about how to run a business and how to treat my team!
 
Q. How do you learn what your customers want? How do you get their feedback? Has there been any insight from customers that helped you meet their needs better?
We use Frederick from Booker! It has been so helpful to get feedback and learn how we can best serve our clients! We also train our staff to enable them to maintain comfortable, open conversations with our guests, allowing them to voice any positive or negative reactions to Facialworks.
 
Q. What role has technology played in the success of Facialworks?
Technology is huge. Our signature oxygen infusion is new technology that has only been popular for the past decade! As far as software goes, Booker has been so helpful in retaining client information, appointments and marketing. We also just switched from paper consent forms to an iPad sign-in system!
 
Q. How has Booker impacted your business?
We've had Booker since day one, so we wouldn't know any differently! However, our staff members have told us some interesting stories about other booking software. 
 
Q. What do you see for the future of Facialworks, and your industry in general?
We definitely see growth for Facialworks! We want to continue to be innovative. We are constantly updating our skincare line, which actually has 4 lines within it - Ageworks, Clearworks, Hydraworks and Organicworks. We are updating to keep up with trends, add new ingredients and keep it the most functional. As for our services, we just added The GlowGetter to our menu and hope to always keep it fun and interesting!

About the Author

Denise Prichard

With over seven years of experience, Denise Prichard is an experienced content marketing professional with a penchant for writing compelling copy and content within the health, wellness and beauty industries. She graduated with a degree in English from Arizona State University in 2010 and currently runs her own blog, Fueled by Vegetables, a project that stems from her passion of living a healthy, joyful life and encouraging others to do the same. When she isn't writing or editing, you can find her teaching yoga classes throughout the valley, inventing yummy recipes and hanging out with her rescue pups, Eleanor and Stevie. She currently serves as the Content + Copy Editor at Booker Software.

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