Last year, Americans spent $23.6 billion for Mother’s Day, which was 10% higher than the year before - a number that is expected to increase this year. Actually, since 2005, there’s been a steady uptick in Mother’s Day spending year-over-year. Besides greeting cards and flowers, what have we been spending more and more money for our mothers on? Gift cards.
In fact, consumers spent a whopping $2.5 billion on gift cards for Mother’s Day last year.
On holidays like Mother’s Day, you won’t find a better or more versatile gift than a gift card or certificate. They’re perfect for last-minute shoppers and those who are at a loss as to what to get their loved ones on this special day.
As a salon or spa owner, you want to reap in the benefits from this highly profitable holiday. So what can you do to ensure that your business sees some steady foot traffic and an increase in revenue? Well, lucky for you, we’ve put together some tips to help you effectively sell gift cards and certificates this Mother’s Day.
Make sure your gift cards and certificates are on-brand
Moms deserve the best, and that absolutely includes the gifts they receive on Mother’s Day. No one wants to give a plain, generic gift card or certificate, so it’s a good idea to jazz up the look and feel of what you’re trying to sell. A great way to accomplish this is by customizing and branding them to your business and your customers. For Mother’s Day, think about exploring new color palettes, fun fonts and new graphics.
Promote your gift cards and certificates
There’s a good chance that some of your customers might not even be aware that you’re selling gift cards and certificates at your business. Make sure you’re doing everything you possibly can to promote their sales. Simply add some messaging to your email campaigns, or think about creating a brand new targeted campaign that lets everyone know that they are available for purchase at your salon or spa. Here are a few ways you can promote them:
- Business website
- Email blasts
- Social media (Facebook, Instagram, Twitter, etc.)
- Promotional window displays
- In-store signage
- Front desk signage
Use gift card sales to upsell products and services available at your salon or spa
The beauty of gift cards and certificates is the fact that they give the recipients complete control over the amount they are spending for the purchase. Your gift card and certificate sales allow you to upsell any service a customer may already be buying as a gift. Pair your gift card sales with a list of your most popular services, products and their prices.
You could even create limited time offer and specials just for Mother’s Day to help incentivize your customers to purchase gift cards at your business. Consider something similar to a free product bundle for every $150 spent on a gift card or certificate at your salon or spa.
About the Author
With over seven years of experience, Denise Prichard is an experienced content marketing professional with a penchant for writing compelling copy and content within the health, wellness and beauty industries. She graduated with a degree in English from Arizona State University in 2010 and currently runs her own blog, Fueled by Vegetables, a project that stems from her passion of living a healthy, joyful life and encouraging others to do the same. When she isn't writing or editing, you can find her teaching yoga classes throughout the valley, inventing yummy recipes and hanging out with her rescue pups, Eleanor and Stevie. She currently serves as the Content + Copy Editor at Booker Software.
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