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Local Business Roundup: The 5 Most Effective Search Techniques for Local Businesses
We know it’s impossible to keep up with all of the news in the local business space. That’s why we’ve cherr...
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Most Recent Articles
How Bowtie's AI Helps Keep Takamichi Hair Busy
With the help of Bowtie, Takamichi Hair can focus on customers while they're in the salon and make it easy for them to book their next appointment after they leave, no matter what time it is.
How to Get Your Salon Staff to Love Your AI Receptionist
An AI-powered bot (or virtual assistant) can help you and your staff save time by “answering” missed calls by texting the caller, as well as setting appointments and answering questions.
Can AI Help Your Beauty Business?
Do you think artificial intelligence (AI) is just a buzzword? Think again. In today's beauty industry, it's actually a key ingredient in the success of your salon or spa business.
What Is AI and How Can It Help You Grow Your Salon and Spa Business?
What is AI, actually? And how can it help salon or spa owners never miss out on a potential sale or client—and communicate with clients in the way those clients prefer?
3 Must-See Beauty Business Websites
Looking for some website design inspiration? Here are three Booker by MINDBODY customers who have some of the most eye-catching and user-friendly websites.
How to Create a Salon Logo That Makes the Cut
When you’re first starting a salon, you’ve got a lot on your mind. Whether you have enough chairs or if you're inventory is up-to-date, your logo is probably the last thing on your mind.
These 5 Nail Art Trends Are Fire 🔥
Summertime is officially here, and you know what that means—fresh, colorful and creative nail trends are starting to heat up the fashion scene.
3 Reasons Why Repeat Customers Make Salons and Spas More Money
As a salon or spa owner, what do you do when you find yourself at the crossroads of attracting new customers or appealing to the ones you already have?
4 Reasons Why Salon and Spa Owners Should Check Out MINDBODY One
Running and growing a salon or spa of your dreams can be one of the most fulfilling things about being a business owner—but it can also be stressful at times.
6 Totally-Not-Boring Things Every Salon Owner Should Know About Bookkeeping
Once the flow of expenses and profits starts, numbers become a vital part of keeping your business afloat.
Spa Packages: 3 Reasons The More On Your Menu The Better
Bottom line here is typically the more packages = the better. Don’t believe me? Check out the 3 biggest reasons why your menu needs more spa packages on it.
Summer Promotional Ideas: Let's End Summer on a High Note
Here are the best summer promotional ideas for ending summer on a high note… AND read on for the best ways to advertise those promotions.
Don’t Let Your Open Appointments Be Your Downfall
Slow days are inevitable with any business, especially when it's brought on by elements out of your control, like weather. However, what if we told you there’s a solution that can fight them off?
How Consumers Spend Their Money in the Beauty Industry
A recent survey of almost 17,000 consumers helped shed some light on what people are willing to shell out the big bucks for at salons, spas and barbershops.
5 Emails You Need to Be Sending to Clients at Your Spa
Keeping your clients engaged with your business is essential to the growth of your business, especially when it comes to your bottom line. Let’s explore the 5 emails you should be sending out.
The Easiest Way to Promote Spa Packages
The easiest way for you to inform clients about spa packages or any other promotions for that matter is with automated messaging.
5 Tips for Cryo Spas to Boost Profits Through Repeat Clients
Since client retention can be such an important aspect when it comes to filling your pockets, we’re going to jump into the 4 best tricks for boosting profits through your repeat clients.
4 Salon Marketing Tips for the Holidays
Here are four strategies that you can implement now to prep for the busy upcoming holiday season to ensure your business is ready and profitable.
How to Structure a Rewards Program to Increase Revenue at Your Salon or Spa
Designing your rewards program for a salon or spa is very different than other types of small businesses. The rewards program needs to be set up to enhance the customer experience.