The Knot estimates that the average cost of a wedding is over $30,000, which shows that brides are more than willing to spend when it comes to planning their big day. As a business, it would be wise to allocate some of your marketing budget towards attracting these brides that are ready and willing to spend money. How can you draw brides to your business? Follow these tips:
Put together a short guide with tips and valuable information on a topic that’s important to brides, such as how to get your body ready for the wedding or a wedding planning checklist. Then, offer this downloadable e-book on your website to anyone who enters their name and contact information. Create Facebook advertisements promoting the e-book that target women who are engaged. This strategy gives you the opportunity to collect contact information from potential leads so you can continue to get in touch with them and inform them of how you can help them before their big day. It also helps your salon or spa establish itself as an expert in the wedding industry, so you’ll have an advantage over your competitors.
Brides work with a number of different vendors as they plan their wedding, including photographers, caterers, bridal boutiques, and florists. If you want to tap into the bridal market in your community, it’s important to get to know these vendors. Talk to them about forming a partnership that involves you sending clients to them and them sending clients to you. Brides often ask their vendors for recommendations on who else they should be working with, so getting vendors to refer clients to you would be a huge win for your spa or salon.
Brides turn to social media for inspiration and advice when planning their weddings. In fact, it’s estimated that 40 million people use Pinterest for help planning a wedding every year. If you want to attract clients to your salon or spa, create a Pinterest account with multiple boards dedicated just to weddings. Salons and spas should upload pictures of their work so brides who are searching for hair and makeup ideas will be able to see what you’re capable of doing. Be sure to use descriptive keywords in the description of the boards and each pin. For example, include “wedding, “wedding planning,” “bridal hair,” and “bridal party hair,” so people who are searching for these terms will be able to find you.
Spas and salons should also participate on Pinterest group boards, which are boards that have multiple pinners. If you pin your images to one of these wedding group boards, a larger number of people will be exposed to your pins.
If you want to become known as the go-to wedding spa or salon in your community, begin creating content that appeals to brides. Unlike the e-book content, this should be available to anyone who lands on your website. Write blogs on how to achieve different looks for your wedding day, how to keep your hair in place throughout your big day, and how to make your skin glow for your walk down the aisle. Once the blogs have been posted, promote them through social media and email marketing. Consistently creating informational content for brides will help you become known as the experts within the bridal industry.
It takes time and effort to market to brides, but the payoff is well worth the commitment. Once brides start to visit your spa and salon, don’t forget to give them the best service possible. If a bride is happy with your services, she will likely spread the word about your business, so treat her well so you can continue to assist other brides in the future!
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