We’ve all heard the expression at some point, “a bird in the hand is worth two in the bush.” In regards to customer retention, truer words have never been spoken. Too many business owners are so focused on all the customers they don’t have that they sometimes lose sight of all the ample amounts of revenue that can be generated by simply focusing on the customers that they do have.
Believe it or not, on average it costs about 6 times more to acquire new customers than it does to simply put in the effort to retain the ones you have. On top of that, repeat customers have been found to spend 67% more than new ones. I could keep going with the stats attack… but we’ve already told you all about why focusing on customer retention is so important. What we’ve yet to discuss are all the amazing customer retention marketing (CRM) tools out there for you to use in order to establish a pristine customer retention strategy - one namely being Booker Promote.
You might have heard a little bit about Promote before, or maybe you have absolutely no idea what I’m talking about, what you need to know is how helpful Promote can be in turing “once in a while” customers into “regulars.”
With so many things on your customers’ minds, it’s easy for your business to get lost in the shuffle. Don’t let your business fade to background noise. Promote allows business owners to setup and send automated reminders in order to remind wayward customers to come back home to your business.
Segmenting Your Reminders: You start off with 6 simple pre-built customer email segments. The segments are built out by time from last visit. So, the segments are already there for you, you just have to choose which segments you want to enable. For example, you might choose to activate segments like 30 days ago, 90 days ago, 180 days ago. Choose based on your preference.
Attaching Special Offers: Reminding wayward customers that you miss them is nice, but sometimes you might want to sweeten up your email even further. Promote allows you to attach special offers to each email segment to add a little extra incentive in order to drive customers back to your business.
Determining Which Customers to Target: As a business owner you’re pressed for time as it is, manually tracking each customer’s last visit is just not a possibility. Let Promote take that burden off your back. Promote scans your customer profiles daily and calculates the number of days since their last appointment. Then, based on which email segments you have enabled, promote sends your reminder email to any customers that fall into that last-visit time range.
You don’t even need to worry about sending out your emails. Enable your preferred email segments, attach any special offers, and let Promote be your own personal email marketer.
Your customers are busy, they demand easy accessibility. Reminding customers to come back and visit your business is only half the battle. The next thing you have to do is actually get them to head over to your website and then book their appointment off your calendar.
Promote helps you out with that. It eliminates the extra step of having to journey to your website and book an appointment. Customers can access your calendar and book directly from the email that Promote sends them. Talk about convenient.
Track Email Performance
In order to grow your customer retention strategy you need to know how your email marketing is coming along. Promote makes it easy for you to keep track of…
Clicks: You want to know how many customers are actually clicking on your email's links, right? Well, that's what the clicks tracking is for. You can easily track how many links are actually being activated.
Transactions: This section refers to the number of transactions that were booked through Promote’s email reminders.
Valued At: You can also get a clear visual of how much revenue your business has generated specifically through the Promote function.
Customers Retained: Have the ability to see your end goals come to fruition. Promote’s dashboard records the number of customers you’ve retained through your email campaigns.
Check out Booker Promote out there in the field. Check out how Bii Hair Salon turned 81% of their June customers into repeat customers.
About the AuthorMore Content by John Rigo