When you think about Facebook, what’s the first thing that comes to mind? If you’re like most adults, you probably envision it swamped with hormonal teens posting sappy song lyrics or red cup pictures. Believe it or not, this vision of Facebook is pretty off the mark. According to a recent SproutSocial report, about 73% of all 30-49 year-olds and 63% of all 50-64 year-olds online use Facebook.
With that being said, social media sites like Facebook give your business with the opportunity to engage and attract a large segment of new customers, and the only real cost to you is a small amount of your time. In fact, 78% of small business reported generating at least a quarter of their new customers via social media.
As a business owner, your time is precious and relatively sparse between the million-and-one things you’ve already got on your plate. So, let’s break it down and go over some of the best practices for effectively and efficiently marketing your business on Facebook.
#1. When Are the Best Times to Post?
There's a right time and a wrong time for everything, and posting on Facebook is no exception.
Between 1pm and 3pm is the best time for your business to make posts on Facebook. According to Adweek, during these times businesses have the highest chance of gaining the most visibility and engagement. As a general rule of thumb, if you can’t find the time to hit that 1pm - 3pm hot spot, try to post between 9am and 7pm.
As far as how many times a day you should be posting, generally you shouldn’t post any more than twice a day. Otherwise, your business’ Facebook page runs the risk of coming off slightly annoying and pushy. On the other hand, try and find time to post at least twice per week. This will help maintain your business page’s relevance.
#2. What Should I be Posting?
You have rules for your employees, rules for your customers, and yes, there are also a few rules for maximizing your business’ engagement on Facebook.
To maximize your engagement, you’ll want to follow the 80/20 rule.
80% of what you share should provide some sort of value for your audience. So, include special offers to your business, industry specific insights, or even share industry related pictures, gifs, or videos to give your business page a fun persona.
20% of your posts can be self-promotional. With these posts you can include pictures of your business, articles about your business’ services or products, specials you may be currently running, and/or customer testimonials.
Clients in Action - Examples of Real Booker Customers Using Facebook the Right Way!
Below are some shots of booker customer superstars using Facebook effectively - increasing engagement, starting a conversation, and driving new customers to their business.
By offering valuable information and insight, All Dolled Up Salons is giving incentive for consumers to browse through and search their Facebook page. Making an informative post surrounding different types of hairstyles, something their target customers are interested in, helps All Dolled Up Salons appear both vocal and knowledgeable in the beauty industry. Doing so bolsters their overall reputation and aids them in attracting and retaining customers.
A picture is worth 1,000 words. Sometimes it’s more effective to show people the value of your business rather than to tell them. This presents you with the perfect opportunity for visually marketing your business. Check out how The Groomers Corner Inc. uses pictures of their four legged clients to showcase their grooming expertise.
Let’s face it, we love talking about ourselves, and on Facebook it’s actually pretty acceptable… well, 20% of the time that is. Don’t forget to promote your business on your Facebook page from time to time. Hit potential new customers with all your strongest selling points. Look at how Bella Fontana Spas uses Facebook to inform onlookers about their online booking system, highlighting the ease and convenience booking appointments brings to customers.
Does your business have a Facebook page? If not, it only takes a second to get setup - start setting up your business’ page now!
About the Author
John Rigo is a content marketer with Booker. His areas of expertise are writing and market research. John brings a unique perspective to the blogosphere with his extensive background in publishing. He also has a love for small and local businesses – how they work, how they grow, and why they succeed.More Content by John Rigo