In the business world, content marketing has received more and more attention over the past few years. But what exactly is content marketing?
Why should you, a business owner with too much things on your plate already, invest the time and effort it takes to create great content for your brand? And how will it help you generate new leads for your business?
This article from the SinglePlatform Blog has the answers to all these questions and more.
About the Author
Ashley Taylor Anderson is a content developer and marketer who's spent her career knee-deep in the B2B technology space. In previous professional lives, she worked as a science textbook editor, media producer, and pastry chef.Follow on Google Plus Follow on Twitter More Content by Ashley Taylor Anderson