2015 is poised to be a great year for spas, salons, beauty bars, waxing salons, blow dry bars, and wellness centers. Here are a few key industry trends to keep an eye out for in the new year.
Skin: Anti-Aging
As the Baby Boomer crowd has grown older, the anti-aging beauty segment has grown exponentially. In fact, this sector of the spa industry is the fastest-growing wellness category—it’s projected to reach $300 billion in 2015. Some specific anti-aging trends to watch include:
- Earlier adoption of anti-aging regimens by consumers between the ages of 26 and 38.
- Natural formulas that are GMO-free, gluten-free, and contain probiotic ingredients.
- Topical BB creams containing moisturizers, UV protection, antioxidants, and wrinkle reducers.
Body: High-Tech Healing
As consumers spend more and more time with technology, they’re becoming more interested in personalized spa experiences that integrate technology with classic services. High-tech treatments such as microdermabrasion, light therapy, and micro-needling will be all the rage, as well as customized treatments based on unique needs trackable with today’s tech.
Products: Sustainability & Accountability
Consumers today care about more than just the end result of the products they use. They want to know how they were made, which ingredients were used, what impact the manufacturing process has on the environment, how products are tested, and whether packaging will biodegrade easily or wreak havoc in its landfill afterlife. Consumers are holding beauty manufacturers and technicians responsible for using products that are healthy for both themselves and the earth, and your 2015 inventory should take this into account.
Hair: Bobs, Waves, Volume, and Braids
All signs point to a resurgence in retro styling. Short bobs, whether sleek single-layer or asymmetrical cuts, are making a comeback after the longer shoulder-length trend in 2014. For long hair, beachy waves and soft volume are primed to take center stage in spring. Braids will also be a big trend in spring and summer, from sleek and simple to wild and intricate.
Makeup: Bold Liner, Plum, Natural Beauty
Runway trends from Spring 2015 Fashion Week revealed some fun beauty trends for the new year. Bold eyeliner featured on a number of catwalks paired with subtle lips; plum shadow and lipstick provided a pretty pop of color; and fresh-faced neutrals stood out as a foil to ornate clothing.
Source: Cosmetics Design
About the Author
Ashley Taylor Anderson is a content developer and marketer who's spent her career knee-deep in the B2B technology space. In previous professional lives, she worked as a science textbook editor, media producer, and pastry chef.
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