Industry Spotlight: Spa & Salon Trends for 2015

Spa trends 2015 and salon trends 2015 - microdermabrasion

2015 is poised to be a great year for spas, salons, beauty bars, waxing salons, blow dry bars, and wellness centers. Here are a few key industry trends to keep an eye out for in the new year.

Skin: Anti-Aging

As the Baby Boomer crowd has grown older, the anti-aging beauty segment has grown exponentially. In fact, this sector of the spa industry is the fastest-growing wellness category—it’s projected to reach $300 billion in 2015. Some specific anti-aging trends to watch include:

Earlier adoption of anti-aging regimens by consumers between the ages of 26 and 38.
Natural formulas that are GMO-free, gluten-free, and contain probiotic ingredients.
Topical BB creams containing moisturizers, UV protection, antioxidants, and wrinkle reducers.

Body: High-Tech Healing

As consumers spend more and more time with technology, they’re becoming more interested in personalized spa experiences that integrate technology with classic services. High-tech treatments such as microdermabrasion, light therapy, and micro-needling will be all the rage, as well as customized treatments based on unique needs trackable with today’s tech.

Products: Sustainability & Accountability

Consumers today care about more than just the end result of the products they use. They want to know how they were made, which ingredients were used, what impact the manufacturing process has on the environment, how products are tested, and whether packaging will biodegrade easily or wreak havoc in its landfill afterlife. Consumers are holding beauty manufacturers and technicians responsible for using products that are healthy for both themselves and the earth, and your 2015 inventory should take this into account.

Hair: Bobs, Waves, Volume, and Braids

All signs point to a resurgence in retro styling. Short bobs, whether sleek single-layer or asymmetrical cuts, are making a comeback after the longer shoulder-length trend in 2014. For long hair, beachy waves and soft volume are primed to take center stage in spring. Braids will also be a big trend in spring and summer, from sleek and simple to wild and intricate.

Makeup: Bold Liner, Plum, Natural Beauty

Runway trends from Spring 2015 Fashion Week revealed some fun beauty trends for the new year. Bold eyeliner featured on a number of catwalks paired with subtle lips; plum shadow and lipstick provided a pretty pop of color; and fresh-faced neutrals stood out as a foil to ornate clothing.

Source: Cosmetics Design

About the Author

Ashley Taylor Anderson is a content developer and marketer who's spent her career knee-deep in the B2B technology space. In previous professional lives, she worked as a science textbook editor, media producer, and pastry chef.
Follow on Twitter More Content by Ashley Taylor Anderson

Want to see Booker in action? Request a demo today!

First Name

Last Name

Business Name

Email Address

Phone

Country - optional

Your Industry

We're committed to your privacy. MINDBODY uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe at any time.

Privacy Policy

Thank you!

Error - something went wrong!

Return to Home

Tactics and advice for Salon and Spa owners and managers to grow and run their business.

Industry Spotlight: Spa & Salon Trends for 2015

About the Author

Previous Article

Next Article

Industry Spotlight: Spa & Salon Trends for 2015

About the Author

Previous Article

Next Article

Most Recent Articles

With the help of Bowtie, Takamichi Hair can focus on customers while they're in the salon and make it easy for them to book their next appointment after they leave, no matter what time it is.

An AI-powered bot (or virtual assistant) can help you and your staff save time by “answering” missed calls by texting the caller, as well as setting appointments and answering questions.

Do you think artificial intelligence (AI) is just a buzzword? Think again. In today's beauty industry, it's actually a key ingredient in the success of your salon or spa business.

What is AI, actually? And how can it help salon or spa owners never miss out on a potential sale or client—and communicate with clients in the way those clients prefer?

Looking for some website design inspiration? Here are three Booker by MINDBODY customers who have some of the most eye-catching and user-friendly websites.

When you’re first starting a salon, you’ve got a lot on your mind. Whether you have enough chairs or if you're inventory is up-to-date, your logo is probably the last thing on your mind.

Summertime is officially here, and you know what that means—fresh, colorful and creative nail trends are starting to heat up the fashion scene.

As a salon or spa owner, what do you do when you find yourself at the crossroads of attracting new customers or appealing to the ones you already have?

​Running and growing a salon or spa of your dreams can be one of the most fulfilling things about being a business owner—but it can also be stressful at times.

Once the flow of expenses and profits starts, numbers become a vital part of keeping your business afloat.

Bottom line here is typically the more packages = the better. Don’t believe me? Check out the 3 biggest reasons why your menu needs more spa packages on it.

Here are the best summer promotional ideas for ending summer on a high note… AND read on for the best ways to advertise those promotions.

Slow days are inevitable with any business, especially when it's brought on by elements out of your control, like weather. However, what if we told you there’s a solution that can fight them off?

A recent survey of almost 17,000 consumers helped shed some light on what people are willing to shell out the big bucks for at salons, spas and barbershops.

Keeping your clients engaged with your business is essential to the growth of your business, especially when it comes to your bottom line. Let’s explore the 5 emails you should be sending out.

The easiest way for you to inform clients about spa packages or any other promotions for that matter is with automated messaging.

Since client retention can be such an important aspect when it comes to filling your pockets, we’re going to jump into the 4 best tricks for boosting profits through your repeat clients.

Here are four strategies that you can implement now to prep for the busy upcoming holiday season to ensure your business is ready and profitable.

​Designing your rewards program for a salon or spa is very different than other types of small businesses. The rewards program needs to be set up to enhance the customer experience.

One of our Senior SMB Sales Specialists gives a brief demo of Booker by MINDBODY's features and capabilities.

Running and growing a salon or spa of your dreams can be one of the most fulfilling things about being a business owner—but it can also be stressful at times.

Designing your rewards program for a salon or spa is very different than other types of small businesses. The rewards program needs to be set up to enhance the customer experience.