InSPArational! What you missed at IECSC NY ‘14

Lisa Starr

The spa world rolled into NYC March 9-11 for the annual International Esthetics, Cosmetics & Spa Conference at the Javits Center.  

Themed “Insparational,” this show serves at the kickoff to the educational and event calendars for the year.  The show’s new layout put Spa Business Workshops and manufacturer classes in classrooms around the edges of the show floor, which meant that spa professionals were able to spend the entire day in one area. I have to say I don’t remember the last time the aisles of a show floor were so crowded!

Thousands of spa professionals came in search of what’s new, exciting, and innovative. SpaBooker surveyed more than 500 of the show’s attendees to discover what they were looking for at IECSC. More than 54% of the attendees surveyed set out to find new trends for their business. So, what were the trends? They learned that organics, permanent make-up and nails, and laser treatments were among the top trending themes. For more insight on the shows trends, take a look at this infographic designed by Booker. 

Attendees were greeted by huge booths from exhibitors like Decleor/Carita, G.M. Collin, Repechage, HydroPeptide, and Eminence – and they were all packed with attendees eager to get a glimpse of what’s coming next.  Footlogix and Gehwol seem to be gaining a foothold in the spa market with their high quality footcare.  While Rose Micro Solutions offered eye goggles with clip-on magnification and lighting options, similar to what a surgeon would wear, to help eliminate the need for mag lamps in facial treatment rooms.  

As for education, the show offered three tracks: Spa Business & Wellness, Medical Spa and Makeup, along with numerous 3-hour Cidesco section classes which counted toward certification.  Topics in Spa Business included Financial Fitness from Monte Zwang, Coffee, Tea & Spices for Spa Services from Bonnie Canavino, and Top 10 Strategies for Email Marketing from Janet D’Angelo, who gave lots of great tips on how to improve the open and click-through rates of your e-blasts.  The Medical track offered marketing, operations and technical classes geared to physician-owned or operated spas, such as Legal Best Practices for Internet Marketing from Dr. Chandler George, and Pro-Active Med Spa Retail, delivered by Patti Biro.  

As usual, marketing methods were a popular topic of conversation, making the built-in capabilities of spa software such as SpaBooker’s an important focus for business owners.  If you didn’t join your fellow spa professionals at the Javits Center this past weekend, you missed great show. Don’t worry! We’ve captured a few of the highlights here for you.  Check out our highlight video of IECSC!


About the Author

Lisa Starr

Lisa Starr brings over 30 years of industry-specific experience as a consultant, educator and writer to Booker through GOtalk. Lisa also works for Wynne Business, a leading spa consulting and education company. Among other things, Lisa’s expertise lies in business operations and finances, sales and marketing, inventory management, human resource development, and business process improvement. She is a well-known speaker within the trade show circuit and is a frequent contributor to industry

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