We know it’s impossible to keep up with all of the news in the local business space. That’s why we’ve cherry-picked the articles from this week that matter most for business owners like you.
[Social Media] 9 Best Practices for Promoting Your Business
Most small businesses have found out the hard way that using social media to blast advertisements at their followers 24/7 doesn’t work. So what does work? These 9 best practices will help you use social media marketing in a way that actually benefits your business.
- Tap into analytics to monitor your audience and mentions.
- Worry about follower loyalty instead of follower counts.
- Use location-based features.
- Plan in advance.
- Use content you already have.
- Interact with your followers.
- Turn relationships into sales.
- Respond quickly to customer service issues.
- Personalize your posts and offers.
Why It Matters: In order for social media to really be “social”, your business has to invest time into providing valuable content, engaging in conversation with your followers, developing relevant, personalized offers, and quickly responding to complaints and questions. Does this take more effort than simply posting about your business’s services, products, and specials? You bet. But it’s also a much better use of your time, because you’ll start to develop relationships instead of just blasting advertising at people who will soon start to tune you out.
[Branding] 5 Tips to Align Employees with Your Brand
In order for your brand to have an impact on your customers, it’s essential that their behavior aligns with the image, values, and personality of your business. Here are 5 things you can do to make sure your staff members accurately represent your brand to the world:
- Every employee should be committed to your company’s vision.
- Hire people who care about the values of your business.
- Make sure your staff delivers on the promises of your brand.
- Communicate your brand message consistently and effectively to both employees and customers.
- Listen to your employees and customers to make sure your business is living up to its story.
Why It Matters: If your salon clients are mostly teenage girls, you’re not going to develop a menu of high-end services. If you run a spa in a luxury hotel, you’re not going to sell bargain retail items. You tailor your offerings and in-person experience to align with your brand—so shouldn’t your employees also reflect that same brand ethos? It’s vital that you hire, train, and continue to educate staff members who will positively reflect the brand you’ve built for your business.
[Management] 5 Business Areas to Review Before the New Year
The holiday season can be frenetic and crazed, but it’s still important to set aside time to prepare for the New Year ahead. Here are 5 things you should do for your business before January 1 rolls around.
- Clean up your accounting.
- Review your financial performance.
- Take stock of vendor, partner, and customer relationships.
- Provide employee performance evaluations.
- Evaluate your own performance.
Why It Matters: During the transition from this year to the next, take stock of how your business is performing. A financial analysis is crucial, but it’s also a good idea to review your vendors, partners, employees, software, and marketing spend as well. This will help you optimize and shift your focus so that you can start your business off right in 2015.
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