Local Business Roundup: How to Create a Mobile-Friendly Online Store

Local business news - mobile marketing tips

We know it’s impossible to keep up with all of the news in the local business space.

That’s why we’ve cherry-picked the articles from this week that matter most for business owners like you.

[eCommerce] How to Create a Mobile-Friendly Online Store

Source: Search Engine People

In 2013, mobile eCommerce sales grew by 63%. It’s time to face the fact that mobile isn’t the future of local business—it’s the current reality. That means your website and online store need to be not only mobile accessible, but also optimized for mobile viewers.

A few things to keep in mind:

  • Building a responsive website is generally the simplest solution, but you can also create a separate mobile website or host a dedicated app.
  • Simplicity is key when it comes to mobile design and architecture.
  • A quick load time is essential to getting visitors to convert.
  • All links and buttons should be easy to click on a phone.
  • Streamline the checkout process any way you can.

Why It Matters: Convenience is king when it comes to turning browsers into buyers. That means that any business—even small local businesses—need to invest in tools that will make the purchasing process quicker, easier, and more accessible. A mobile-optimized online storefront will provide all of those things for your customers. If your technology isn’t quite there, consider investing in an upgrade. You’ll reap the benefit of increased sales.

[Inventory] 3 Reasons Every Business Should Implement Inventory Tracking

Source: Wasp Barcode

Inventory management isn’t the most exciting task, but it’s an extremely important one. If you don’t accurately track your inventory, chances are you’ll end up running out of stock or wasting money on items that sit on your shelves.

Here are three reasons why you should implement sound inventory management procedures:

  1. You’ll prevent your inventory from shrinking.
  2. You’ll be able to identify fast- and slow-moving inventory.
  3. You’ll have a handle on disposable inventory.

Why It Matters: It’s tempting for small businesses to take a loose, manual approach to inventory management and tracking—but this method isn’t sustainable when your business starts to grow. Setting up tracking systems and processes from day one will ensure that you never waste money on products that never sell or, conversely, miss out on sales because you don’t have popular items in stock.

[Email Marketing] 11 Email Tips to Implement Right Now

Source: Huffington Post

Email is still one of the most powerful marketing channels available to local businesses today. Over 2.9 billion people use email worldwide, and there are nearly 3 times as many email users as social media networkers.

It’s easy to run an email program, but it’s not as easy to run an effective one. These 11 tips will help you get more out of your email investment:

  1. Send the right message to the right people at the right time.
  2. Know your goals.
  3. Provide value.
  4. Include a call-to-action (CTA).
  5. Have a great subject line.
  6. Avoid spammy words.
  7. Include buttons for your social media accounts.
  8. Use eye-catching templates and graphics.
  9. Create mobile-friendly emails.
  10. Track and analyze your campaigns.
  11. Optimize your efforts with A/B testing.

Why It Matters: Creating an email program that will boost engagement, drive repeat visits to your location, and lead to additional purchases doesn’t happen overnight. It takes time, testing, and a deep understanding of who your customers are and what they’re interested in. Make sure you clearly define your goals and do the upfront research to understand what kinds of content and offers each of your customers would like to receive, and you’ll be well on your way to achieving email marketing success!

About the Author

Ashley Taylor Anderson

Ashley Taylor Anderson is a content developer and marketer who's spent her career knee-deep in the B2B technology space. In previous professional lives, she worked as a science textbook editor, media producer, and pastry chef.

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