Local Business Roundup: How to Manage a Social Media Crisis

Managing a social media crisis

We know it’s impossible to keep up with all of the news in the local business space. That’s why we’ve cherry-picked the articles from this week that matter most for business owners like you.

[Reputation Management] Infographic: Managing a Social Media Crisis

Source: Entrepreneur

If your business has an online presence, chances are you’ll go through a social media crisis at some point along the way. This infographic from Entrepreneur shares 8 things you can do to manage a crisis situation:

  1. Have a plan.
  2. Pay attention.
  3. Know what a crisis is.
  4. Acknowledge it as quickly as you can.
  5. Let people vent.
  6. Keep your cool.
  7. Build an area to house information.
  8. Turn a negative into a positive.

Why It Matters: All businesses, no matter how successful, occasionally come under fire on social media. Having a crisis isn’t the issue—how you handle it is. Using a potentially negative event to impact your business positively is one of the benefits of social networking. As long as you have a plan in place and approach the situation calmly and empathetically, your business will come out ahead.

[Software] 5 Benefits of Being in the Cloud

Source: Constant Contact

Cloud-based software is the new standard when it comes to business. Everyone from big banks to local retailers are using it to manage their data, transactions, and daily tasks. Here are 5 benefits of cloud-based software for local establishments:

  1. Flexibility
  2. Efficiency
  3. Cost
  4. Security
  5. Extendability

Why It Matters: Cloud-based software can have a significant, positive impact on how you run your local business. If you’re not already running your management processes in the cloud, now’s the time to consider switching!

[Inventory] Tips for Tracking Employee Time

Source: Small Biz Trends

Most employees cringe at the thought of being asked to track their time. Here are a few tips to help make the process more efficient.

  • Tip 1: Tell people why time tracking is important.
  • Tip 2: Work toward a common goal.
  • Tip 3: Give employees autonomy.

Why It Matters: Without insight into how your employees spend their time, it’s very difficult for you as the business owner to tell which tasks are time sucks, which staff members are most productive, and where you can make changes to increase productivity and boost revenue. Providing perspective for your staff and conveying why it’s important for them to report their time accurately will go a long way toward making the process less tedious. 

About the Author

Ashley Taylor Anderson

Ashley Taylor Anderson is a content developer and marketer who's spent her career knee-deep in the B2B technology space. In previous professional lives, she worked as a science textbook editor, media producer, and pastry chef.

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