We know it’s impossible to keep up with all of the news in the local business space. That’s why we’ve cherry-picked the articles from this week that matter most for business owners like you.
[Customer Service] Why is Customer Disservice Becoming the Norm?
Source: Huffington Post
We’ve all heard rants from our friends, family, and consumers in the news about terrible customer service mishaps with large companies. But customer disservice isn’t just limited to large companies in the spotlight.
These 5 problems are indicative of a culture that places the company’s welfare before customer satisfaction. Do any of these ring true for your business?
- Most companies aim for adequate.
- Consumer companies seek to satisfy clients as long as it’s cheap.
- Executives don’t trust that good customer service can pay for itself.
- Companies choose efficiency rather than good customer service.
- Leaders are out of touch with the front lines of their companies.
Why It Matters: Attracting new customers is difficult enough, but keeping customers is even more of a challenge. Most businesses begin with customer service being a high priority, but this priority can often fall by the wayside as the company grows and leadership becomes less involved in the day-to-day activity. No matter how big or small your business may be, it’s vital to keep your customers in mind and treat them with the same respect and attention that you would want for be treated with.
[Social Media] Trust: The Often Overlooked Benefit of Social Media
Customer loyalty only happens when your customers trust your business. Social media can be a great tool for building trust with clients and potential clients—as long as you use it correctly. Here are 5 ways social media can help you create trust with your followers:
- Humanizing your company
- Handling feedback in public
- Encouraging regular contact
- Showing you’re a real company
- Differentiating your business
Why It Matters: Social media allows businesses to have a personal voice and a dialog with clients in a public arena. If used correctly, social media can help you convey your business’s personality, values, unique selling points, and passion for your company and patrons.
[Retail] 7 Truthful Retail Insights for Strategic Selling
Source: Tweak Your Biz
No matter what kind of business you own, retail is probably an important part of your daily operations. And there’s a special kind of art required for retail success. These 7 insights will help you better understand how retailers and customers think about sales so you can improve your strategy:
- Not everyone will love what you sell.
- Location matters.
- Personality plays a big role in sales.
- Shoppers need motivation to visit and make a purchase.
- Women shop for experience, men shop out of necessity.
- Customer loyalty is a hard thing to earn.
- People have opinions of your business, and they’re not always nice.
Why It Matters: In today’s competitive retail environment, consumer choices are swayed by a variety of factors. It’s no longer enough to provide products and services that people want—you have to show consumers why they should make a purchase with you specifically. It’s important to consider who your audience is and what their problems, preferences, and desires are. Use those answers to craft a sales plan, and both your team and your customers will be happy campers.
About the Author
Ashley Taylor Anderson is a content developer and marketer who's spent her career knee-deep in the B2B technology space. In previous professional lives, she worked as a science textbook editor, media producer, and pastry chef.Follow on Google Plus Follow on Twitter More Content by Ashley Taylor Anderson