Local Business Roundup: Using Data to Serve Customers Better

Ashley Taylor Anderson
local business news customer data

We know it’s impossible to keep up with all of the news in the local business space. That’s why we’ve cherry-picked the articles from this week that matter most for business owners like you.

[Customer Data]  Using Data to Serve Customers Better (and Make a Profit)

Source: Adobe CMO

When it comes to customer retention, experts often focus on the importance of providing a great customer experience. But in order to provide a great experience for your clients, you have to first leverage customer data to figure out what will wow them.

Here are 5 ways you can use transactional, biographical, and preference data to improve your customers’ experience and boost your profits in the process:

  1. Save clients time and money.
  2. Anticipate their needs.
  3. Customize product and service offerings based on their preferences and needs.
  4. Provide more relevant information.
  5. Connect clients to things that interest them.

Why It Matters: Business management systems like Booker make it easy to capture all kinds of data about your customers. Using that data in turn to improve your offerings, services, and communications gives you a factual way to identify exactly what you can do to provide unexpected delights for each client, solidifying his or her loyalty to your business.

[Website Optimization] 5 Ways to Increase Traffic to Your Website

Source: YFS Magazine

No matter how fantastic your business’s website is, you still may not get very many visitors to your pages. But never fear—there are still things you can do to improve your traffic and boost your rankings with search engines. These 5 tips will help you grow your traffic and remain competitive:

  1. Leverage keyword research tools.
  2. Include relevant keywords on your pages.
  3. Make sure your site is responsive.
  4. Optimize your images.
  5. Use content marketing to drive traffic to your site.

Why It Matters: If you own a local business, chances are your website is competing with hundreds of other search results in your area. In order to stand out from the crowd and connect with potential new customers, your site has to be more relevant, more engaging, and more search-engine friendly than your competitors’ sites.

[Customer Service] Why You Should Use Social Media for Customer Service

Source: Forbes

In the age of social media, consumers expect to be able to find information and receive help immediately. They have little patience for long response times, whether it’s from a big company like Amazon or a small local business they’ve emailed a question to.

Social media offers many advantages as a customer service outlet. Here are 7 reasons why you should consider social customer support:

  1. Communication is immediate.
  2. It’ll personalize your brand experience.
  3. Conversations are transparent.
  4. Mentions for your business will increase.
  5. Follow-up is easy.
  6. Users are more likely to share their experience.
  7. You eliminate the support funnel.

Why It Matters: Customer service has two main success factors: how quickly an issue is resolved, and how personalized you make the process. Social media allows local businesses to resolve inquiries more efficiently while also providing a more personal touch than an email autoreply or phone message. The added benefit of social is that great customer service is easy for your followers to passively witness—and for your clients to share with their followers.


About the Author

Ashley Taylor Anderson

Ashley Taylor Anderson is a content developer and marketer who's spent her career knee-deep in the B2B technology space. In previous professional lives, she worked as a science textbook editor, media producer, and pastry chef.

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