Make the First Move with Students on Facebook

Pursue your yoga students on Facebook

Why is it that we yoga instructors and studio owners expect students to remember to find us online and follow our accounts? Think about it. A student takes a 60-90 minute class with an instructor and leaves the studio to interact with many facets of their busy lives. Yet somehow, we expect them to remember to take the time to like our Facebook Page.

Although some students will remember to do this on their own accord, it’s far more effective for you to make the first move. Instructors and studio owners: Invite your students to like your Facebook Page. Don’t wait for them to come to you!

Here are three simple, nonintrusive, time-effective steps you can follow to invite students to grow your following on Facebook:

Step 1: Use Your Class Roster

Use your class roster to search for students online. This is the perfect way to gather all of your students’ first and last names in one easy place. Type each student’s name into the Facebook search bar at the top of the page and invite them to connect with you.

Step 2: Send a Personal Message

Once a student has accepted your Friend Request, send a personal message with a direct link to your Business Page and a call-to-action. Since you can only initiate private messages from a personal profile, you will need to provide a link to your studio’s Page along with a direct invitation instructing the student to like your page and WHY they should like your Page. Do you post recipes and practice tips? Do you post playlists and videos? Tell the student why they should be interested in joining you on Facebook. A great time saving tip is to copy and paste the same message and change it slightly for each student.

Step 3: Use the 3-Class Rule

Only invite students to like your Page after they’ve attended your class at least 3 times. This will not only save you time, but help assure that the students you’re messaging are indeed interested in what you have to offer. If they’ve attended your class multiple times, it’s likely that they will be interested in your offerings on Facebook.

By using these three steps, you can begin to increase your Facebook audience quickly and significantly. As instructors and studio owners, we must make the first move and open the door for our students to connect with us.

Learn more about Facebook marketing for yoga studios in our guide.

About the Author

Justin Michael Williams will help you find your authentic voice and share it with the world. He is a vibrant public speaker, musician, and successful entrepreneur who travels the globe training the conscious community to thrive in marketing, media, and business. See more at www.justinmichaelwilliams.com.
Follow on Twitter More Content by Justin Michael Williams

Want to see Booker in action? Request a demo today!

First Name

Last Name

Business Name

Email Address

Phone

Country - optional

Your Industry

We're committed to your privacy. MINDBODY uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe at any time.

Privacy Policy

Thank you!

Error - something went wrong!

Return to Home

Tactics and advice for Salon and Spa owners and managers to grow and run their business.

Make the First Move with Students on Facebook

About the Author

Previous Article

Next Article

Make the First Move with Students on Facebook

About the Author

Previous Article

Next Article

Most Recent Articles

Summertime is officially here, and you know what that means—fresh, colorful and creative nail trends are starting to heat up the fashion scene.

As a salon or spa owner, what do you do when you find yourself at the crossroads of attracting new customers or appealing to the ones you already have?

​Running and growing a salon or spa of your dreams can be one of the most fulfilling things about being a business owner—but it can also be stressful at times.

Once the flow of expenses and profits starts, numbers become a vital part of keeping your business afloat.

Bottom line here is typically the more packages = the better. Don’t believe me? Check out the 3 biggest reasons why your menu needs more spa packages on it.

Here are the best summer promotional ideas for ending summer on a high note… AND read on for the best ways to advertise those promotions.

Slow days are inevitable with any business, especially when it's brought on by elements out of your control, like weather. However, what if we told you there’s a solution that can fight them off?

A recent survey of almost 17,000 consumers helped shed some light on what people are willing to shell out the big bucks for at salons, spas and barbershops.

Keeping your clients engaged with your business is essential to the growth of your business, especially when it comes to your bottom line. Let’s explore the 5 emails you should be sending out.

The easiest way for you to inform clients about spa packages or any other promotions for that matter is with automated messaging.

Since client retention can be such an important aspect when it comes to filling your pockets, we’re going to jump into the 4 best tricks for boosting profits through your repeat clients.

Here are five strategies that you can implement now to ensure that you get the most out of this holiday season.

​Designing your rewards program for a salon or spa is very different than other types of small businesses. The rewards program needs to be set up to enhance the customer experience.

One of our Senior SMB Sales Specialists gives a brief demo of Booker by MINDBODY's features and capabilities.

Workforce expectations are changing, and the change has a lot to do with public recognition and timeliness of praise vs. raises and bonuses.

This year, there is an entire spa and salon track at BOLD that is guaranteed to be full of business management advice, salon and spa industry insights and inspiration.

Prom season is upon us! We're about to share some of our favorite social media tips your beauty business needs to maximize profits this prom season.

At the end of the day, all small business owners strive for the same exact things: success and relevancy in their industry. The Booker branded mobile app can help with that!

According to WeddingWire, September and October are now the most popular months for weddings to take place. Let's make sure your salon or spa is prepared!

Warm weather is upon us, birds are chirping, and flowers are in full bloom–and next week we celebrate all of these beautiful things with Earth Day. What can salon and spa owners do to honor Earth Day?

Running and growing a salon or spa of your dreams can be one of the most fulfilling things about being a business owner—but it can also be stressful at times.

Designing your rewards program for a salon or spa is very different than other types of small businesses. The rewards program needs to be set up to enhance the customer experience.