It’s spring, and with the spring season comes warmer weather and spring holidays and celebrations. One of these celebrations is prom; with prom season in full swing, your salon needs to prepare for how best to handle this onslaught in appointments. Whether it’s hair, nails, or makeup, teens will be booking appointments for all in order to prepare for their big night.
If your beauty business is not already utilizing online booking, prom season is the perfect time to start doing so. With online booking, clients can book appointments from anywhere at any time.
If the only way to book appointments at your salon is by phone or in-person, you may have to rethink how you do appointment booking. Read on for 3 reasons why online booking is a must-have, especially during busy prom season.
1. Teens don’t have time to schedule appointments during typical operating hours.
High school students are jam-packed all week long with classes, homework, and extracurricular activities, whether it’s swim practice or drama club. Many also work after school, on weekends, or both, as well as taking classes. The excitement of prom season just adds more to your typical teenager’s already packed schedule. Since high school students may not be available during your salon's typical business hours, online booking is a must-have so that these busy teens can book their appointments whenever they have the chance to, wherever that may be.
2.Teens are tech savvy and most have a smartphone at their convenience.
According to the Pew Research Center, 73 percent of teens own a smartphone. They use their phones to find out about local businesses and services, to communicate with friends and family, and to visit a variety of apps every day, from social media to shopping (after all, they need to find that perfect prom dress). With mobile online booking, high school students can book their hair or nail appointments on the go.
Say it’s Friday night, and two teenage girls are shopping at the mall, looking for prom dresses for the big event. At that moment, one of them realizes she totally forgot to book her hair appointment. Instead of having to wait to call the salon the next day, all she has to do is take out her phone, access the salon’s mobile app, and choose the date and time that work best. Bam! It’s that fast and that simple.
3. Online booking makes life easier on you and your staff.
Instead of answering a million phone calls and taking down tons of appointments, wouldn’t you rather have technology do the job for you and your employees? With the convenience of online booking, the phones will be ringing less, and you and your staff will be left with more time for everything else on your plate, whether it’s scheduling, taking payment, or taking care of clients.
Online booking these days is a must-have for busy businesses like yours. And with the influx of appointments, you’ll be seeing with prom season in full effect, mobile online booking is not something to be without.
Let us know: How has online booking made appointment booking more convenient for your salon? Comment below!
About the Author
Erica Brooke Fajge is a contributing author for Booker by MINDBODY. She has extensive experience in the tech and digital marketing industries, specifically in web content, online publishing, and startups. Erica also shares her expertise as an adjunct instructor at the Fox School of Business at Temple University in Philadelphia, where she teaches Business Communications in the Department of Marketing and Supply Chain Management.More Content by Erica Brooke Fajge