Many yoga studios are getting into the retail game—but running a successful retail program takes more than simply having yoga mats available behind your check-in desk.
Before you dive into merchandising, you need to do some research on what your students use for your classes, what brands they prefer, and which trends you should be tapping into with your offerings. Once you've got your ducks in a row, you can then begin to plan your inventory, pricing, and sales channels.
To learn more about retail offerings for yoga, check out this article from Jodi Mardesich on Yoga Journal.
About the Author
Ashley Taylor Anderson is a content developer and marketer who's spent her career knee-deep in the B2B technology space. In previous professional lives, she worked as a science textbook editor, media producer, and pastry chef.
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