Selling Holiday Yoga Merchandise

Holiday yoga merchandise sales tips

The holiday season is a time to embrace all of the beautiful accessories that are unique to the world of yoga.  Yoga encompasses so many aspects of wellness that the possibilities for holiday merchandise are endless—and during the holidays, it’s more important than ever to have retail options available for purchase at your studio.

For starters, the majority of your students practice with their own mat, so there’s no reason they shouldn’t be buying their mat from you.  This time of year is filled with opportunity to help your students with these purchases by stocking some basic yoga practice gear, including: 

  • Yoga mats
  • Yoga blocks
  • Yoga straps

Many students are inspired by the intersection of yoga and the healing arts.  Aromatherapy and Ayurveda are two hugely popular practices that are full of wonderful ideas to offer to your students for possible gift giving ideas.  You can also offer gifts that highlight the more spiritual aspects of yoga.

Personal care items that are natural extensions of yoga include:

  • Essential oils
  • Organic body products
  • Organic bath products

Environmental products that help students create space for their practice are:

  • Incense
  • Candles
  • Yoga chimes

You can offer items used to deep their spiritual practice such as:

  • Malas
  • Beaded bracelets and necklaces
  • Yoga books

Branded merchandise is also a great holiday gift option. It helps raise awareness of your studio and helps students show their loyalty to your practice and instructors.

  • Water bottles
  • T-shirts
  • Towels
  • Tank tops
  • Sweatshirts
  • Yoga pants

There are so many beautiful accessories that you can offer to your students and their families and friends around the holidays. It’s important to take photographs of your merchandise for your social media channels, email campaigns, and website to let your students know that you’re offering these wonderful items for their holiday gift giving (or maybe even a little treat for themselves). 

Becoming a “go-to” resource for helpful retail items is a competitive advantage that will enhance your studio’s brand, giving you an edge over other studios.  A strong holiday retail collection will help you show off your knowledge, not just for yoga on the mat, but the yoga lifestyle as a whole. 

Get even more holiday planning tips for your studio in our Guide.

About the Author

Barry Eichner

Barry Eichner, founder of Barry Eichner Consulting, specializes in articulating a spa's online presence through web site development, search engine optimization, blogging, e-mail marketing and social media. He has over 20 years of experience in marketing strategy, implementation, and consulting of beauty based businesses. Find out more about Barry by visiting

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