Small Business Monday: Attracting New Customers

Aditi Vora

Welcome to our weekly, Small Business Monday feature, where we’ll quickly highlight some important facts and trends that small business owners need to grow their local service businesses. 

This week we’re attracting new customers!

What to do when you’re the new kid on the block and are looking to make some new friends…

According to Bain & Company, it costs 6-7 times more to acquire a new customer than to retain an existing one.  With that said, you’ve got to use your resources smart when attracting new customers. Consider your budget and figure out the best ways to market your small business.

You think throwing a neighborhood party might be your best bet…

The probability of selling to a new customer is 5-20%, compared to the probability of selling to an existing customer, which is 60-70%. Beat the odds by combining your traditional marketing campaigns with a great social media campaign. Leverage Facebook, Twitter, and Instagram to get maximum exposure, and at the amazing price of $0. Need some assistance creating your social media pages for your small business? We’ve got a guide for that!

Success! Everyone made it to your party, because everybody loves a good time, and everybody loves free stuff!

Another great way to attract new customers is through special sales and promotions! Need some ideas on the best ways to promote your business? Look no further than here

About the Author

Aditi Vora

Aditi Vora is a skilled digital marketer with a passion for content marketing and exploring new and fun ways to keep her audience informed and engaged. She's currently the Senior Manager of Content at Booker Software.

Follow on Google Plus Follow on Twitter Follow on Linkedin
Previous Article
4 Secrets to Getting the Most out of Your Business Website
4 Secrets to Getting the Most out of Your Business Website

Goes through all the best practices instructing business owners how to get the most out of their business w...

Next Article
Why Every Small Business Needs a Website
Why Every Small Business Needs a Website

Learn the benefits of building a website for your small business.


Want to see Booker in action? Request a demo today!

First Name
Last Name
Business Name
Your Industry
Average Monthly Revenue
We're committed to your privacy. MINDBODY uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe at any time.

Privacy Policy
Thank you!
Error - something went wrong!