Small Business Monday: Email Marketing

Welcome to our weekly, Small Business Monday feature, where we’ll quickly highlight some important facts and trends that small business owners need to grow their local service businesses. 

This week we’re going through the basics of email marketing for your small business.

What to do when you receive “Return to Sender” mail and realize your address book might not be updated…

Despite being around for ages, email marketing has proven to be one of the most effective forms of direct marketing available to businesses, especially small businesses. Businesses return $40 for every $1 spent on email marketing, with an ROI on that, it’s almost a no-brainer tactic to employ.

Forget about the wasted postage, you need to find a way to send your mail to the right place…

Stumped on how you could build an email list for your small business? We’ve got 5 strategies on how you could collect email addresses from your existing and potential customers. Check it out here. 

Now that you’ve finally got the right address, you’re rethinking the contents of your letter…

Building your email subscriber list is only the first step. There is a right and wrong approach email marketing. We’ve got some quick tips on how to get started with your email marketing program. For a more in-depth look at how to successfully implement an email marketing strategy for your small business, check out our guide. 

About the Author

John Rigo is a content marketer with Booker. His areas of expertise are writing and market research. John brings a unique perspective to the blogosphere with his extensive background in publishing. He also has a love for small and local businesses – how they work, how they grow, and why they succeed.

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