Small Business Monday: Online Marketing

Aditi Vora

Welcome to our weekly, Small Business Monday feature, where we’ll quickly highlight some important facts and trends that small business owners need to grow their local service businesses. 

This week we’re highlighting some common mistakes small businesses make when marketing their business online.

What to do when someone calls you by the wrong name…

With 70% of U.S. households using the Internet to shop locally for their products and services, it’s not a surprise that small businesses are looking to rely on their online marketing efforts. However, according to Constant Contact, 50% of small businesses have seen listings for their business that are not accurate. What are you doing to ensure that all of your online marketing assets are up to date? Still not listed online, check out this helpful post on how to quickly get your business up in an online directory.

You hesitated to correct the error…now it’s getting awkward…

Only 25% of small businesses know how to create a mobile optimized website. Having a mobile optimized web site has now become crucial. With Google promoting mobile-friendly websites over their PC-optimized counterparts (when searching on mobile), small businesses need to move forward in finding mobile solutions.

Maybe it’s time to start wearing a nametag…

It’s not all bad news. Small businesses have been catching up with these online trends and have been putting more money into their online marketing and advertising. Need some advice on how to advertise your small business? We’ve got some helpful solutions for you! 

About the Author

Aditi Vora

Aditi Vora is a skilled digital marketer with a passion for content marketing and exploring new and fun ways to keep her audience informed and engaged. She's currently the Senior Manager of Content at Booker Software.

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