SMB Monday: Waiting to Go Viral and Other Lessons in Marketing

Aditi Vora

Welcome to our weekly, Small Business Monday feature, where we’ll quickly highlight some important facts and trends that small business owners need to grow their local service businesses.

Let's check out what everyone's talking about ...

What to do when you’re waiting for your Tweet to go viral…

...don't hold your breath. Remember, when it comes to posting on social media, things won’t work the same way with you than it would for one of the bigger companies out there. While large corporations are able to come up with flashy, expensive marketing campaigns, your time is needed in running your business and dealing with the day-to-day.

When formulating a social media strategy for your small business, keep the following three steps in mind:

Spread News About Your Business
Increase Traffic to Your Website
Form a Community

Read more about social media and your small business, here! Source: Forbes

When you’re thinking about logging off your email…

...not so fast. In case you were wondering about the staying power of email marketing, it’s still very much alive and kicking! Over at Entrepreneur, they’ve compiled some evidence as to why email marketing is still the go-to tool for businesses, especially small businesses, when looking to effectively communicate with their customers and prospective customers.

Learn more about how Email Marketing is still killing it, here. Source: Entrepreneur

What to do when you need to reset your password…

…make it good. With security becoming a greater and greater risk every year, especially with small businesses, you’ve got to be vigilant on how secure all of your data is. Make sure your management software is up to par on its security, and you might want to even check up on your point of sale software!

Check out more small business trends coming up in 2016 and what you can do to prepare! Source: Forbes

About the Author

Aditi Vora is a skilled digital marketer with a passion for content marketing and exploring new and fun ways to keep her audience informed and engaged. She's currently the Senior Manager of Content at <a href="https://www.booker.com/" style="color: #2e9bd8">Booker Software</a>.
Follow on Twitter Follow on Linkedin

Tactics and advice for Salon and Spa owners and managers to grow and run their business.

SMB Monday: Waiting to Go Viral and Other Lessons in Marketing

About the Author

Previous Article

Next Article

SMB Monday: Waiting to Go Viral and Other Lessons in Marketing

About the Author

Previous Article

Next Article

Most Recent Articles

2020 brought a year of change to beauty and wellness. What should you expect in 2021?

COVID forced you to rethink nearly every part of your business. Your software had to evolve, too. Here are some of the favorite features from 2020.

Join our live webinar to learn about this quarter's most exciting product enhancements—more new tools and tech for a low-touch journey.

In this session, we’ll hear from top business owners as they share their strategies for effectively leading their teams through 2020's turbulence.

Client retention is more than just a metric. Have you established intentional practices at your spa or salon to promote rebooking?

There are a few reasons beauty businesses love the Mindbody app⁠—1.3 million of them, to be precise.

Offering apparel, equipment, gift cards, products, and other branded merchandise is a great addition to just about any business.

Attend this webinar to ask questions, give feedback, and learn directly from the product experts for Booker, Marketing Suite, and Bowtie.

As businesses suddenly found themselves closed, those with organized and adaptable finances were already in a much better position to endure.

Is your salon, spa, or wellness business meeting the ever-evolving needs of consumers?

You focus on providing clients with a wonderful experience at every step with your spa. How can you continue to do so in this new normal?

As the owner of a wellness business navigating today’s ever-shifting terrain of regulations and standards, effectively managing your team is vital.

You want to keep your clients and team safe. How can you reduce physical contact while keeping the personal “touch” your salon is known for?

We’re excited to announce that the Level 1 Certification for Booker is officially live for our customers on Booker's Learning Center.

Whether your salon or spa is currently open or closed, you're doing everything you can to navigate this pandemic each and every day. We've brought together a team of experts to help.

If you haven’t already upgraded to Accelerate, there are a few new reasons to.

2020 hasn’t lived up to anyone’s expectations, but Lizzy Broughton can’t believe that her barbershop is now operating out of a dog park in San Diego, California.