We know it’s impossible to keep up with all of the trends in the beauty and wellness industries. That’s why we’ve cherry-picked the articles from this week that matter most for spa professionals like you.
[Marketing] Marketing Your Spa Through Giving: Is Charity the New Black?
Source: Les Nouvelles Esthetiques & Spa
Supporting a cause through your business is a great way to build your brand, gain exposure for your spa, and make a positive impression with potential customers. Here are a few things you should consider doing to market your spa through giving:
- Take part in high-profile charity events where potential high-end clients may be in attendance. This generally involves donating a premium treatment package.
- Choose a signature cause that you support consistently, rather than donating to a few different places.
- Host a paid event at your spa and donate the earnings to charity.
- Donate your technicians’ time and skills to help those in need.
Why It Matters: Giving back to your community through charity can help you reap a variety of rewards. Not only does it make a great impression with your clients—it can also help you spread the word about your spa through your charity to their donators. Just keep in mind that working with a charity can be an expensive endeavor, so consider the costs and benefits of becoming a partner before diving in.
[Marketing] Holiday Marketing Tips for Spas
Source: American Spa
American Spa compiled a list of holiday marketing tips. Here are 7 ways spas can drive more sales during the last two weeks of the year:
- Decorate your spa with an eye toward the holidays your clients celebrate.
- Make sure to provide seasonal touches in your treatment rooms and waiting area, in addition to your front desk and retail areas.
- Partner with a charitable organization (see the above article!).
- Host a toy drive or canned food drive, and offer a discount to clients who donate.
- Run a report to identify your retail top sellers and slowest movers, and bundle those two categories of products together in packages that will help you get rid of inventory before the New Year.
- Create staff favorite gift baskets to have on sale.
- Help your clients purchase holiday gifts by creating a gift guide and notifying them of holiday promotions.
Why It Matters: Hopefully you’ve already jumped on a bunch of these ideas, but if you haven’t there’s still time! Gift packages and baskets are an especially great thing to have ready during the last week before Christmas as last-minute purchase options.
[Customer Service] Bringing Etiquette Back to Your Spa
Source: Skin Inc.
Sometimes etiquette and common courtesy can seem like a lost art. It can be especially easy to forget your manners during the busy holiday season when your spa is slammed with tons of clients coming in to receive treatments and to purchase gifts.
However, providing clients with a warm and attentive experience can set your spa apart from your competitors and go a long way toward fostering loyalty among your patrons. Here are 10 simple ways you can bring etiquette back to your spa:
- Greet people with a welcoming comment and a smile.
- Say thank you to your staff and clients more often.
- Remember to say “you’re welcome” or “my pleasure” when being thanked.
- Look into the eyes of the person you’re speaking to.
- Give compliments.
- Introduce your team by name and title.
- Hand clients retail items by walking around the counter.
- Keep your clients’ personal information private.
- Use phrases that enhance your clients’ experience.
- Mail handwritten thank-you notes to clients.
Why It Matters: Etiquette may not seem like a big deal—we live in the 21st century, after all, and the rules around social propriety are way less complicated than they used to be. However, in a business setting, treating your clients with extra politeness and attention can make them feel valued. And valued customers are usually the most loyal—which makes etiquette a smart investment for your spa.
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