The holidays tend to affect your staffing and scheduling. Likely, some of your staff is taking time off around the end of December; if your student base travels for the holidays, you also may have cut classes and shortened your hours.
While you have a lull, it’s time to start strategizing about staffing and scheduling to ensure that you’re ramped up for the influx of new students in January. Here are 3 ways to tone up in time for the new year.
Making a great first impression with new students is critical, so it’s important to take a look at your staff and choose who you want on your A-team. A few things to keep in mind:
- Decide which teachers should be leading your beginner classes. Whoever you pick should be enthusiastic, patient, and able to adjust their instruction for students with varying skill levels.
- If you have multiple front desk staff, make sure you schedule your most attentive and friendly receptionist during the times when beginner classes are happening. A new student’s first interaction with your business is often at the front desk, so make sure you do everything you can to make that interaction a positive one!
- Remember that new students are looking to your staff to serve as an inspiration, and this includes your receptionists and other non-instructors. It’s essential that everyone who works for your studio takes your classes so they can provide a first-hand account of why they’re beneficial and illustrate what kind of impact they have on physical fitness.
At the very least, your class schedule should revert to pre-holiday session times and frequencies. If you’re anticipating a large spike in new student attendance, you may want to ask yourself:
- Do you need to offer additional classes or sessions for beginners? If so, for how long will these changes impact your schedule?
- Will these new classes be offered only in the first quarter, or will they become a regular part of your class calendar?
Keep in mind that you want your classes to remain full, so you should only add extra classes in time slots that you know are in high demand for your local clientele.
Hours of Operation & Scheduling
As with your class schedule, your hours of operation should go back to normal after the holidays. However, you may need to tweak your schedule to accommodate new beginner classes. Consider whether you’ll need to open earlier or later, increase maximum class sizes, or offer more classes per time slot in order to serve additional new students. Once you’ve nailed down that information, you’ll need to coordinate with your current instructors to make sure there’s someone willing to handle larger classes or take on earlier and later shifts.
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