Customer analytics—that is, tracking your customers' online and in person behaviors—is one of the most important weapons in your business marketing arsenal. The more you know about your customers, the better you'll be able to target your messages, special offers, and in-person sales recommendations. And that means your customers will be more likely to become repeat visitors who spend more per visit.
In this article from Inc Magazine, author Scott Leibs explores 3 simple steps you can take to get closer to your clients using data.
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