About the Author
John Rigo is a content marketer with Booker. His areas of expertise are writing and market research. John brings a unique perspective to the blogosphere with his extensive background in publishing. He also has a love for small and local businesses – how they work, how they grow, and why they succeed.More Content by John Rigo
How to Combine Social Media and Customer Service for Your Business
Use this guide to successful navigate the tricky waters of offering effective customer service over social ...
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Most Recent Articles
Hop to It: 3 Easter Marketing Ideas for Salon Owners
For Easter Sunday everyone wants to look there best. That's where your salon comes into play. Use these 3 Easter marketing ideas to help draw clients to your salon and drastically increase your sales.
Barber Shops: A Trend That Will Not Fade Away
The men's grooming industry is expected to become a $26 billion industry by 2020. Here's why...
Fresh Salon and Spa Marketing Ideas for Spring
It's the start of a new season and with that should come the start of some new, fresh marketing ideas. Leap into spring with these marketing ideas for your salon or spa.
Promoting Mother’s Day: Everything You Need to Know
With Mother's Day on the horizon, it's a good time to start prepping your business' promotions and specials. Here's everything you need to know about promoting Mother's Day!
4 Ways Spas Can Prep for Mother’s Day
Believe it or not, March is the perfect time to prep spa promotions for Mother's Day. Here are our 4 favorite tips to help your spa stand out on this profitable holiday.
5 Spa Makeovers That Will Make Your First-Time Clients Eager to Come Back
As a spa owner, you always want to make the best-possible first impression on your new clients. So how can you go about ensuring that your clients keep you in mind and become a forever fan?
4 Unique Ways to Bring Customers Into Your Cryo Spa
As the trend of cryotherapy continues to grow year-over-year, there are many challenges that you, as a cryo spa owner, may increasingly face on a daily basis.
How to Improve Customer Experience for Your Salon
According to the Harris Interactive Report, 86% of customers are willing to pay more money for a better experience, and 89% stopped going to a salon because they had a bad customer experience.
4 Essential Tips on How to Promote Your Salon on Facebook
Nowadays, every business needs an online presence - especially on Facebook. Here are 4 essential tips to promote your salon using Facebook for your salon.
Online Booking Just Got a Makeover
We are excited to announce that Booker is launching major enhancements to our online booking - making it more convenient and intuitive to book an appointment than ever before.
Spa Checklist: 5 Things You Need Before You Open
Just how ready are you to open a spa? This checklist with five focus areas will help ensure that your big grand opening goes off without a hitch!
10 Booker Customers We Fell in Love with on Instagram
This Valentine's Day, take a peek at 10 Booker customers that will make you totally swoon with their Instagram photos.
The Bird House: A True Labor of Sisterly Love
What do you get when you combine an uber-talented hairstylist and a supportive sister who was determined to help her sister follow her dreams? You get The Bird House.
Last Minute Tips for A Successful Valentine's Day
Valentine’s Day is the first big sales holiday of the year for salons and spas, so it is imperative that you provide your clients with an experience that gives them all the feels.
4 Ideas for a Profitable Valentine's Day
When it comes to Valentine’s Day, we don’t spare any expense when it comes to showering our loved ones (or maybe just ourselves) with candy, flowers, spa days, blow-outs, etc.
When is the Best Time to Post on Facebook?
Just like Instagram, Facebook has an “Insights” feature that you can use to help you figure out when your fans are logging into the platform. Just use these two simple steps.
Must-Reads: Jan. 26, 2018
Weekly wisdom from around the web for salon and spa owners
Artistic Expression: How Passion Sparked the Creation of Kroma Salon
With over a decade of experience of providing eye-catching cuts, vivid color and enviable styling, award-winning master colorist Stephanie Karellas opened Kroma Salon.
When is the Best Time to Post on Instagram?
Even though Instagram is one of the most user-friendly apps around, there is still confusion surrounding how best to manage your profile, particularly when to post.
21 Hair Salon Marketing Ideas for 2018