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About the Author

John Rigo

John Rigo is a content marketer with Booker. His areas of expertise are writing and market research. John brings a unique perspective to the blogosphere with his extensive background in publishing. He also has a love for small and local businesses – how they work, how they grow, and why they succeed.

More Content by John Rigo
Previous Article
Build a Better Instagram Feed for Your Salon
Build a Better Instagram Feed for Your Salon

Try these tips to improve your Instagram photos and attract new clients to your salon.

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19 Spa Marketing Ideas for 2017
19 Spa Marketing Ideas for 2017

One of the most challenging aspects to running any successful business is coming up with effective ways to ...

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