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[Video Testimonial] Theory Salon

Ivonne Smith

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Watch how Theory Salon uses Booker and Clover Mini to run and grow their salon.

"I knew that I would not be using any other programs that I've use before, so I reached out to Booker..." - Theory Salon

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Tactics and advice for Salon and Spa owners and managers to grow and run their business.

[Video Testimonial] Theory Salon

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Most Recent Articles

Color waste is an industry-wide problem. Color management software helps salons eliminate color waste and reduce their carbon footprint.

With the help of Bowtie, Takamichi Hair can focus on customers while they're in the salon and make it easy for them to book their next appointment after they leave, no matter what time it is.

An AI-powered bot (or virtual assistant) can help you and your staff save time by “answering” missed calls by texting the caller, as well as setting appointments and answering questions.

Do you think artificial intelligence (AI) is just a buzzword? Think again. In today's beauty industry, it's actually a key ingredient in the success of your salon or spa business.

What is AI, actually? And how can it help salon or spa owners never miss out on a potential sale or client—and communicate with clients in the way those clients prefer?

Looking for some website design inspiration? Here are three Booker by MINDBODY customers who have some of the most eye-catching and user-friendly websites.

When you’re first starting a salon, you’ve got a lot on your mind. Whether you have enough chairs or if you're inventory is up-to-date, your logo is probably the last thing on your mind.

Summertime is officially here, and you know what that means—fresh, colorful and creative nail trends are starting to heat up the fashion scene.

As a salon or spa owner, what do you do when you find yourself at the crossroads of attracting new customers or appealing to the ones you already have?

​Running and growing a salon or spa of your dreams can be one of the most fulfilling things about being a business owner—but it can also be stressful at times.

Once the flow of expenses and profits starts, numbers become a vital part of keeping your business afloat.

Bottom line here is typically the more packages = the better. Don’t believe me? Check out the 3 biggest reasons why your menu needs more spa packages on it.

Here are the best summer promotional ideas for ending summer on a high note… AND read on for the best ways to advertise those promotions.

Slow days are inevitable with any business, especially when it's brought on by elements out of your control, like weather. However, what if we told you there’s a solution that can fight them off?

A recent survey of almost 17,000 consumers helped shed some light on what people are willing to shell out the big bucks for at salons, spas and barbershops.

Keeping your clients engaged with your business is essential to the growth of your business, especially when it comes to your bottom line. Let’s explore the 5 emails you should be sending out.

The easiest way for you to inform clients about spa packages or any other promotions for that matter is with automated messaging.

Since client retention can be such an important aspect when it comes to filling your pockets, we’re going to jump into the 4 best tricks for boosting profits through your repeat clients.

Here are four strategies that you can implement now to prep for the busy upcoming holiday season to ensure your business is ready and profitable.

​Designing your rewards program for a salon or spa is very different than other types of small businesses. The rewards program needs to be set up to enhance the customer experience.

Running and growing a salon or spa of your dreams can be one of the most fulfilling things about being a business owner—but it can also be stressful at times.

Designing your rewards program for a salon or spa is very different than other types of small businesses. The rewards program needs to be set up to enhance the customer experience.