Why LinkedIn Is a Must-Have for Your Local Business

Ashley Taylor Anderson

LinkedIn for Local Businesses

LinkedIn might not be as big as Facebook or as flashy as Instagram, but it’s a key social media channel that’s here to stay. Over 4 million businesses* have a LinkedIn Company Page—that means you’re missing out if your business isn’t one of them.

Here are 4 reasons why investing in LinkedIn is a good move for your company.

1. Brand Exposure

With over 300 million unique users**, LinkedIn’s audience is huge. Your business can’t afford to be absent! Having a Company Page will give users the opportunity to learn more about your services, products, and mission. Current customers, potential customers, and suppliers can also follow your Page to receive updates from your brand on a regular basis.

Also, keep in mind that many anti-social media folks have a LinkedIn account for job hunting and networking purposes, so it’s a great outlet to expose your brand to customers, vendors, and potential partners in your area who may not be present on other social networks.

2. Networking

LinkedIn hosts some great professional Groups where like-minded local business owners can ask questions, share insights, and chat in industry-specific forums. You can also use LinkedIn to research and connect with potential business partners, vendors, or marketing partners from other local establishments.

3. Marketing

As with any other social network, LinkedIn is a great place to market your business. You can publish updates from your page that appear in followers’ news feeds (with the guarantee that your posts will actually appear, unlike on Facebook). This is a great way to position your business as an expert by providing insight on industry news, sharing helpful tips, and joining in conversations with other key influencers (important industry leaders with large online followings).

LinkedIn has also been working hard in recent years to improve its advertising options for local businesses. You can run Sponsored Updates (essentially regular Update posts that get distributed to a wider audience than just your followers), or run dedicated ads that appear in the right column of a user’s homepage.

4. Recruiting

LinkedIn originally launched as a network for job seekers and hiring managers, and recruiting remains one of its main features. If you’re looking to hire for any open positions, LinkedIn is a great way to target candidates in your local area who may be a good fit. An added benefit of LinkedIn job posts is that you can easily look at applicants’ job histories, skills, and recommendations from previous colleagues and employers. This will streamline your evaluation process considerably.

The Bottom Line

LinkedIn is a great ecosystem for your local business to be a part of. If you haven’t already created a Company Page, 2015 is the year to get on it!

*Source: LinkedIn Press Center

**Source: Google News

About the Author

Ashley Taylor Anderson

Ashley Taylor Anderson is a content developer and marketer who's spent her career knee-deep in the B2B technology space. In previous professional lives, she worked as a science textbook editor, media producer, and pastry chef.

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