When they’re kind- we love them, when they’re mean- we loathe them, but either way every business owner recognizes the significance of them – that’s right, we’re talking online reviews. As a recent study found that about 85% of customers use online recommendations to find local businesses, online reviews can clearly make or break your business’s reputation.
I think that we’re all in agreement here that online reviews are important, but does it matter where your company’s online reviews are actually posted? You’ve pretty much got two options. Do you encourage customers to post an online review on Yelp or Google?
Now you might be thinking, “what does it matter,” but trust me it does! True, a positive review on either site is awesome, but if no one ever sees them what’s the point? Believe it or not, Yelp is actually better suited for attracting customers to your business and here’s why:
1. Search Filterability
Yelp: Yelp gives searchers a variety of filtering options. Potential new customers not only filter their search by area, but also proximity to a certain area, open hours, price promotions and gift certificate availability.
Google: We search for everything and the kitchen sink on Google, which is a good thing if you have lots of reviews on Google. However, there is absolutely no way to filter results. You simply get a long list of any businesses in the area you searched for in the search bar.
Comparing the Two: If you have reviews up, it’s great that so many people use Google to search everything, but with no filterability, how much does that really help? As a business owner, you know how important it is for you to differentiate yourself and form your own little niche. Yelp’s filterability allows you to capitalize on that. It helps your business to be found based off of all/any of your unique positions.
2. Advertising Promotions
Yelp: With Yelp, customers get all that and more. When viewing through your company’s online review pages any special promotions you may be running are visible to searching customers.
Google: When a customer tries to pull up reviews on Google Review they can see the company name, website, location, and reviews. That’s pretty much it.
Comparing the Two: When you create a promotion, you want as many people as possible to see it, right? Well, Yelp can act as another avenue for you to showcase any, and all, special promotions that you make, helping to attract and drive more clients through your doors.
3. Online Booking Capabilities
Yelp: Through partnerships with online booking systems, Yelp has enabled customers to book straight from your business’s online review page. Yelp’s “book now” button makes booking an appointment just a click away for searching customers.
Google: Well… there are none. If a customer wants to make and appointment through Google’s review component they better break out the ol’ rotary phone and dial up like we’ve been doing since basically the early 1900s.
Comparing the Two: Making appointments over the phone are slowly becoming a thing of the past as businesses are starting to notice that the benefits of online booking are pretty monumental. They allow customers to make appointments at any hour from anywhere. The fact that Yelp offers online booking capabilities is a huge advantage for your business because now when a searching customer comes across a positive review about your company, no time needs to be wasted. They can instantly book their appointment right then and there.
The Bottom Line: In the end, both review platforms are useful and beneficial to your business, and getting a positive review on either should be celebrated. You work hard and getting acknowledged for that not only makes you feel good, but it makes your business look good too. But when you do get acknowledged you want it to count, and when comparing the two it truly seems that Yelp really helps your company get the most out of its online reviews.
So, Google or Yelp… let us know where do you weigh in on the debate? Leave us a comment below!
About the Author
John Rigo is a content marketer with Booker. His areas of expertise are writing and market research. John brings a unique perspective to the blogosphere with his extensive background in publishing. He also has a love for small and local businesses – how they work, how they grow, and why they succeed.More Content by John Rigo