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Tactics and advice for Salon and Spa owners and managers to optimally grow and run their business.

  • How the Owners of PAINTBASE Grow Their Business Using Tech Tools

    How the Owners of PAINTBASE Grow Their Business Using Tech Tools

    Heather Brewer & Catherine Fain, owners of PAINTBASE, realized that there was a need for a more health-focused nail salon that made maintenance fun without sacrificing convenience.

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  • 4 Ways Barbershops Can Take Advantage of Grooming Trends

    4 Ways Barbershops Can Take Advantage of Grooming Trends

    Increase business to your barber shop with simple tips, like promoting with incentives, building your online presence, and getting to know your community.

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  • These Booker Boss Ladies Are Dominating the Beauty World

    These Booker Boss Ladies Are Dominating the Beauty World

    We thought it would be a fun idea to feature some of the boss ladies that are dominating the beauty world on International Women's Day.

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  • These 5 Tips Will Help You Master Email Marketing

    These 5 Tips Will Help You Master Email Marketing

    Sending an email is simple, but sending an email that is opened by tons of recipients - that’s a bit of a science. Here are five essential tips to get your email marketing in tip-top shape.

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  • Here's How to Prep Your Salon or Spa for Spring

    Here's How to Prep Your Salon or Spa for Spring

    It's the start of a new season and with that should come the start of some new, fresh marketing ideas. Leap into spring with these marketing ideas for your salon or spa.

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  • Why Your Salon or Spa Should Have the Booker Mobile App

    Why Your Salon or Spa Should Have the Booker Mobile App

    With the Booker Mobile app, you never have to deal with the anxiety of leaving your small business unattended ever again.

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  • Looking to Increase Profits This Valentine's Day? Try These 4 Ideas

    Looking to Increase Profits This Valentine's Day? Try These 4 Ideas

    When it comes to Valentine’s Day, we don’t spare any expense when it comes to showering our loved ones (or maybe just ourselves) with candy, flowers, spa days, blow-outs, etc.

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  • Want to Be a Pro at Customer Retention? Try These 5 Tips

    Want to Be a Pro at Customer Retention? Try These 5 Tips

    Discover how to retain more customers for your local business with these 5 marketing and customer service tactics.

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  • 6 Simple Tips to Improve Customer Experience at Your Salon

    6 Simple Tips to Improve Customer Experience at Your Salon

    How can you ensure you're going above and beyond your client's expectations when it comes to their experience at your salon? Use these tips!

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  • Social Media Tips to Prep Your Salon for Halloween

    Social Media Tips to Prep Your Salon for Halloween

    Halloween is coming up, which means there’s not much time to launch an in-depth social media campaign but FEAR not, we put together a list of quick & easy social campaigns for you!

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  • Want to Keep Your New Clients? Try These 4 Tips

    Want to Keep Your New Clients? Try These 4 Tips

    Acquiring a new customer can cost 6 times more than retaining an existing one. Try these tips to increase customer loyalty at your spa or salon.

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  • 5 Ways to Maximize Your Salon’s Instagram

    5 Ways to Maximize Your Salon’s Instagram

    Check out these essential five tips for leveraging Instagram at your salon to help you grow and flourish.

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  • 5 Ways Salon and Spa Owners Can Stay Productive This Fall

    5 Ways Salon and Spa Owners Can Stay Productive This Fall

    Here are five effective habits that you can apply to your own life as a salon or spa owner to be ultra productive so that you can have it all!

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  • 5 Branding Tips for Salon and Spa Owners

    5 Branding Tips for Salon and Spa Owners

    Company brands are just like people, each with their own unique personality. Just like with people, some brands tend to stand out from the rest. Here are 5 branding tips for salon and spa owners.

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  • 4 Salon Marketing Tips for Fall

    4 Salon Marketing Tips for Fall

    A new season is right around the corner — and with a new season comes a ton of new salon marketing tips, trends and opportunities to increase revenue.

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  • 3 Reasons Salon and Spa Owners Should Attend BOLD

    3 Reasons Salon and Spa Owners Should Attend BOLD

    Looking for ways to keep your spa or salon business flourishing? This year’s BOLD conference will be full of business management advice, salon and spa industry insights and inspiration.

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  • 3 End of Summer Tips to Organize Your Salon or Spa

    3 End of Summer Tips to Organize Your Salon or Spa

    Learn 3 simple ways to get your small business organized and ready to kick off the busy back-to-school season.

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  • 8 Steps to Starting a Salon Business

    8 Steps to Starting a Salon Business

    Starting up a salon can be a rewarding experience, but a daunting one if you’re new to the business niche. Here are 8 simple, clear steps on how to start your own salon business.

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  • 4 Spa Marketing Tips for the End of Summer

    4 Spa Marketing Tips for the End of Summer

    Even though summer and subsequently wedding season may be only temporary, that doesn’t mean your spa's success has to be. All you need to do is plan ahead with these spa marketing tips.

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  • Booker's 2018 Bridal Guide

    Booker's 2018 Bridal Guide

    We’ll take you through the different ways you can make your spa or salon a “bridal destination” in your region! Download our eGuide to increase revenue this wedding season.

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