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Tactics and advice for Salon and Spa owners and managers to optimally grow and run their business.

  • Artistic Expression: How Passion Sparked the Creation of Kroma Salon

    Artistic Expression: How Passion Sparked the Creation of Kroma Salon

    With over a decade of experience of providing eye-catching cuts, vivid color and enviable styling, award-winning master colorist Stephanie Karellas opened Kroma Salon.

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  • Looking to Increase Profits This Valentine's Day? Try These 4 Ideas

    Looking to Increase Profits This Valentine's Day? Try These 4 Ideas

    When it comes to Valentine’s Day, we don’t spare any expense when it comes to showering our loved ones (or maybe just ourselves) with candy, flowers, spa days, blow-outs, etc.

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  • Spa Checklist: 5 Things You Need Before You Open

    Spa Checklist: 5 Things You Need Before You Open

    Just how ready are you to open a spa? This checklist with five focus areas will help ensure that your big grand opening goes off without a hitch!

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  • 21 Hair Salon Marketing Ideas for 2019

    21 Hair Salon Marketing Ideas for 2019

    With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding you client list, increasing customer retention and generating more revenue.

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  • Setting a New Year’s Resolution? It’s Time to Get SMART

    Setting a New Year’s Resolution? It’s Time to Get SMART

    Are you making a resolution to make 2019 your most successful year ever? It’s common to start the year determined to stick to your resolutions, but easy to get distracted.

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  • 15 Spa Marketing Tips to End 2018 on a High Note

    15 Spa Marketing Tips to End 2018 on a High Note

    With the new year starting, you now have the perfect opportunity to start fresh with your spa marketing ideas. Below we’ll go through 15 of our most effective spa marketing tips for 2018!

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  • How Email Marketing Can Help to Increase Holiday Sales

    How Email Marketing Can Help to Increase Holiday Sales

    Learn how email marketing is truly beneficial for your small business.

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  • 5 Effective Salon Marketing Tips for the Holiday Season

    5 Effective Salon Marketing Tips for the Holiday Season

    The holiday is season is busy for everyone. Schedules are tight and emotions can run high. The best way to take advantage of the hectic season is to plan ahead.

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  • Barber Shops: A Trend That Will Not Fade Away

    Barber Shops: A Trend That Will Not Fade Away

    The men's grooming industry is expected to become a $26 billion industry by 2020. Here's why...

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  • Taking a Leap: How the Founder of Olive & June Was Inspired to Start Her Groundbreaking Nail Salon

    Taking a Leap: How the Founder of Olive & June Was Inspired to Start Her Groundbreaking Nail Salon

    When Sarah Gibson Tuttle arrived in Los Angeles, she realized the city had everything she wanted except for the perfect nail salon.

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  • 4 Tips to Help Manage Your Time During the Holidays

    4 Tips to Help Manage Your Time During the Holidays

    To help you stay cool, calm and collected during this highly-profitable time of year, we’ve compiled a list of our favorite tips to help you balance your time...

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  • Email Marketing 101: 5 Simple Tips for Success

    Email Marketing 101: 5 Simple Tips for Success

    Sending an email is simple, but sending an email that is opened by tons of recipients - that’s a bit of a science. Here are five essential tips to get your email marketing in tip-top shape.

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  • Facebook Ads vs. Instagram Ads: Which is Better for Your Salon or Spa

    Facebook Ads vs. Instagram Ads: Which is Better for Your Salon or Spa

    With so many options for advertising on social media, it can be difficult to know how and where to spend your time and money.

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  • How to Build the Best Team for Your Salon or Spa

    How to Build the Best Team for Your Salon or Spa

    If you’re just getting your salon or spa off the ground, you’re probably looking to create a team with the most talented and reliable professionals in your industry to guarantee success.

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  • 6 Simple Tips to Improve Customer Experience at Your Salon

    6 Simple Tips to Improve Customer Experience at Your Salon

    How can you ensure you're going above and beyond your client's expectations when it comes to their experience at your salon? Use these tips!

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  • Social Media Tips to Prep Your Salon for Halloween

    Social Media Tips to Prep Your Salon for Halloween

    Halloween is coming up, which means there’s not much time to launch an in-depth social media campaign but FEAR not, we put together a list of quick & easy social campaigns for you!

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  • Want to Keep Your New Clients? Try These 4 Tips

    Want to Keep Your New Clients? Try These 4 Tips

    Acquiring a new customer can cost 6 times more than retaining an existing one. Try these tips to increase customer loyalty at your spa or salon.

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  • 5 Ways to Maximize Your Salon’s Instagram

    5 Ways to Maximize Your Salon’s Instagram

    Check out these essential five tips for leveraging Instagram at your salon to help you grow and flourish.

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  • 5 Ways Salon and Spa Owners Can Stay Productive This Fall

    5 Ways Salon and Spa Owners Can Stay Productive This Fall

    Here are five effective habits that you can apply to your own life as a salon or spa owner to be ultra productive so that you can have it all!

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  • 5 Branding Tips for Salon and Spa Owners

    5 Branding Tips for Salon and Spa Owners

    Company brands are just like people, each with their own unique personality. Just like with people, some brands tend to stand out from the rest. Here are 5 branding tips for salon and spa owners.

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