Last Minute Tips for Black Friday and Cyber Monday

Denise Prichard

Black Friday and Cyber Monday are quickly approaching (November 23rd and November 27th, respectively), which means your salon or spa should be nailing down a plan to take advantage of the largest purchasing days of the year. As a business owner, the best way to participate in these lucrative holidays is by offering unique specials that will encourage clients to step foot in your door to try out new services or products.

Here are five tips to get help you make a plan quickly:

1. Discount overstocked products
This tip will not only bring in profit, but it could also help save you money in the long-run. When unsold products end up collecting dust on the shelf rather than selling, your only choice is to return the inventory to your supplier and possibly pay a restocking fee. Instead, create a holiday bundle by teaming up less popular items with your hottest sellers and price the package competitively. Salon and spa service software can help you keep track of inventory and selling history to help you create these holiday bundles in a snap. Take pictures of these holiday packages and post them on your social media accounts to ensure all your clients are aware of your holiday deals.

2. Maximize profit with gift cards
You can see a huge spike in gift cards sales by offering a special promotion on Black Friday and Cyber Monday. By offering the purchaser something in return, you can add value to the sale and possibly gain a new customer all in one fell swoop. For example, you could offer a promotion like “buy a $100 gift card for a friend and get a $25 gift card for free.” In this case, the purchaser will most likely keep the $25 gift card and use it on one of your services that costs more than $25 or they could gift it to another friend. In either scenario, you’re gaining at least two customers in a single transaction.

If you’re looking for more ideas on how to utilize gift cards in your salon or spa, check out our guide, 5 Ways to Increase Revenue with Gift Cards.

3. Offer holiday-themed services
Create a holiday menu of services that incorporates scents and colors that are reminiscent of the holiday season. If you’re a hair salon owner, you could offer a free peppermint hair mask treatment with the purchase of any service. Nail salons can offer a promotion on nail art that incorporates holiday colors or a uniquely-scented scrub.

4. Promote memberships and packages
Like gift cards, packages of services or memberships to your spa are perfect gifts. For clients that buy on Black Friday or Cyber Monday, you could offer them additional services as a bonus incentive to sign up. Promoting memberships and packages is a great strategy for increasing revenue because you lock in payment for services up-front.

5. Stay on top of your marketing plan
If you’ve already created your holiday marketing plan, don’t forget to seamlessly notify your clients about specials and promotions by sending out automated emails through your salon or spa service software. To offer something truly unique, you could also plan a Black Friday party for your VIP customers to shop your retail items at a discounted rate or offer certain services at a lower price that day. On Cyber Monday, you could offer a certain percentage off products in your online store or your Facebook shop to increase revenue.

What are you planning to do at your salon or spa for Back Friday and Cyber Monday? Share your ideas in the comments section below!

About the Author

With over seven years of experience, Denise Prichard is an experienced content marketing professional with a penchant for writing compelling copy and content within the health, wellness and beauty industries. She graduated with a degree in English from Arizona State University in 2010 and currently runs her own blog, Fueled by Vegetables, a project that stems from her passion of living a healthy, joyful life and encouraging others to do the same. When she isn't writing or editing, you can find her teaching yoga classes throughout the valley, inventing yummy recipes and hanging out with her rescue pups, Eleanor and Stevie. She currently serves as the Content + Copy Editor at Booker Software.
Follow on Twitter Follow on Linkedin More Content by Denise Prichard

Want to see Booker in action? Request a demo today!

First Name

Last Name

Business Name

Email Address

Phone

Your Industry

Average Monthly Revenue

We're committed to your privacy. MINDBODY uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe at any time.

Privacy Policy

Thank you!

Error - something went wrong!

Return to Home

Tactics and advice for Salon and Spa owners and managers to grow and run their business.

Last Minute Tips for Black Friday and Cyber Monday

About the Author

Previous Article

Next Article

Last Minute Tips for Black Friday and Cyber Monday

About the Author

Previous Article

Next Article

Most Recent Articles

With so many options for advertising on social media, it can be difficult to know how and where to spend your time and money.

If you’re just getting your salon or spa off the ground, you’re probably looking to create a team with the most talented and reliable professionals in your industry to guarantee success.

How can you ensure you're going above and beyond your client's expectations when it comes to their experience at your salon? Use these tips!

Halloween is coming up, which means there’s not much time to launch an in-depth social media campaign but FEAR not, we put together a list of quick & easy social campaigns for you!

Acquiring a new customer can cost 6 times more than retaining an existing one. Try these tips to increase customer loyalty at your spa or salon.

Check out these essential five tips for leveraging Instagram at your salon to help you grow and flourish.

Here are five effective habits that you can apply to your own life as a salon or spa owner to be ultra productive so that you can have it all!

Company brands are just like people, each with their own unique personality. Just like with people, some brands tend to stand out from the rest. Here are 5 branding tips for salon and spa owners.

A new season is right around the corner — and with a new season comes a ton of new salon marketing tips, trends and opportunities to increase revenue.

Looking for ways to keep your spa or salon business flourishing? This year’s BOLD conference will be full of business management advice, salon and spa industry insights and inspiration.

Increase business to your barber shop with simple tips, like promoting with incentives, building your online presence, and getting to know your community.

Starting up a salon can be a rewarding experience, but a daunting one if you’re new to the business niche. Here are 8 simple, clear steps on how to start your own salon business.

Learn 3 simple ways to get your small business organized and ready to kick off the busy back-to-school season.

Even though summer and subsequently wedding season may be only temporary, that doesn’t mean your spa's success has to be. All you need to do is plan ahead with these spa marketing tips.

Attracting new clients to your float spa isn't always so easy. So, check out these 5 tips for making how to attract clients to your float spa a little easier and a whole lot more effective.

School is almost back in session, which presents an ample amount of opportunity for local salons to rake in a ton of revenue. Here are some of our favorite back to school tips.

Attracting new clients is always every business' goal. More clients = more revenue. However, it's easier said than done. Check out these 3 easy ways for how to get new clients to your lash salon.

Many successful salon owners start out as stylists with little experience in business or marketing, so don’t despair if growing your business seems like a daunting task.

Training your new recruits and ensuring that they align with your culture is thus quintessential to the job. The tips above make job training easy and make onboarding a snap.

The summer months can be hard for many local businesses. Need to heat things up? Check out these 4 insights for how to get more customers to your business during the summer.